Facebook/Meta conversion API for eCommerce leads/orders
This n8n workflow helps eCommerce businesses (especially in the Cash on Delivery space) send real-time order events to the Meta (Facebook) Conversions API, ensuring accurate event tracking and better ad attribution. Features - Webhook Listener: Accepts incoming order data (name, phone, IP, user-agent, etc.) via HTTP POST/GET. - Data Normalization: Cleans and formats firstname, lastname, phone, and eventtime according to Facebook's strict specs. - Data Hashing: Securely hashes sensitive user data
At a glance
Facebook/Meta conversion API for eCommerce leads/orders is a ready-made n8n workflow you import as a workflow JSON file — no build required. It connects Shopify, WooCommerce, Facebook. It's free to download. Follow the 5-step import below to go live in minutes.
- Platform
- n8n
- Connects
- Shopify, WooCommerce, Facebook
- Modules
- 7
- Price
- Free
- Version
- v1.0

About this workflow
This n8n workflow helps eCommerce businesses (especially in the Cash on Delivery space) send real-time order events to the Meta (Facebook) Conversions API, ensuring accurate event tracking and better ad attribution. Features - Webhook Listener: Accepts incoming order data (name, phone, IP, user-agent, etc.) via HTTP POST/GET. - Data Normalization: Cleans and formats firstname, lastname, phone, and eventtime according to Facebook's strict specs. - Data Hashing: Securely hashes sensitive user data (SHA256), as required by Meta. - Full Custom Data Support: Pass order value, currency, and more. Ideal For: - Shopify, WooCommerce, custom stores (Laravel, Node, etc.) - Businesses using Meta Ads and needing high-quality server-side tracking - Teams without access to full dev resources, but using n8n for automation How It Works: 1. Receive Order from your store via Webhook or API. 2. Format & Normalize fields to match Facebook’s expected structure. 3. Encrypt Sensitive Fields using SHA256 (name, phone, email). 4. Send to Facebook via the Conversions API endpoint. Requirements: - A Meta Business Manager account with Conversions API access - Your Access Token and Pixel ID set up in n8n credentials
How to import this n8n workflow
- 1
Download the workflow JSON file after purchase.
- 2
Open n8n → click the menu → Import from File.
- 3
Select the downloaded JSON and import.
- 4
Set up credentials for each node that requires them.
- 5
Click Execute Workflow to test, then activate.
Setup guide
Setup guide included
Purchase to unlock the full step-by-step guide
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- JSON blueprint — instant download
- Setup guide PDF included
- 5 downloads · valid 30 days
- Works with n8n
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