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Qualify and route real estate leads with Anthropic Claude, MLS/CRM, and Google Sheets

n8nn8n14 modulesv1.0
Google Sheets

How It Works This workflow automates real estate lead qualification and routing by enriching leads from multiple sources with AI-powered analysis and directing them to appropriate sales agents based on priority. Designed for real estate brokers, sales managers, and lead generation teams, it solves the critical challenge of quickly identifying high-value prospects from high-volume lead streams while ensuring timely agent follow-up. The system triggers on schedule, fetches leads simultaneously fro

At a glance

Qualify and route real estate leads with Anthropic Claude, MLS/CRM, and Google Sheets is a ready-made n8n workflow you import as a workflow JSON file — no build required. It connects Google Sheets. It's free to download. Follow the 5-step import below to go live in minutes.

Platform
n8n
Connects
Google Sheets
Modules
14
Price
Free
Version
v1.0
Qualify and route real estate leads with Anthropic Claude, MLS/CRM, and Google Sheets workflow diagram

About this workflow

How It Works This workflow automates real estate lead qualification and routing by enriching leads from multiple sources with AI-powered analysis and directing them to appropriate sales agents based on priority. Designed for real estate brokers, sales managers, and lead generation teams, it solves the critical challenge of quickly identifying high-value prospects from high-volume lead streams while ensuring timely agent follow-up. The system triggers on schedule, fetches leads simultaneously from MLS portals and CRM/email sources, aggregates all leads into unified dataset, splits leads for parallel processing, then deploys AI agents using Anthropic's Claude to analyze lead quality, buying intent, budget capacity, and urgency. Based on enrichment scores, leads are routed to best-fit agents by priority tier, with engagement tracking logged to Google Sheets for performance monitoring and optimization. Setup Steps 1. Configure Schedule Trigger with desired lead processing frequency 2. Set up MLS/portal integration API credentials in Fetch Leads from MLS/Portals node 3. Configure CRM/email system API access in Fetch Leads from CRM/Email node 4. Connect Anthropic API credentials for AI Lead Enrichment Agent 5. Customize Structured Output Parser with your lead scoring criteria 6. Update Check Lead Priority node with priority threshold rules 7. Configure agent routing logic in Route to Best-Fit Agent nodes by priority tier Prerequisites Active Anthropic API account, MLS/real estate portal API access, CRM system with API integration Use Cases Inbound lead qualification from property portals, open house inquiry processing, email campaign lead scoring Customization Modify AI enrichment prompts for market-specific criteria, adjust priority scoring algorithms for business goals Benefits Reduces lead response time by 75%, ensures high-value prospects receive immediate attention

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How to import this n8n workflow

  1. 1

    Download the workflow JSON file after purchase.

  2. 2

    Open n8n → click the menu → Import from File.

  3. 3

    Select the downloaded JSON and import.

  4. 4

    Set up credentials for each node that requires them.

  5. 5

    Click Execute Workflow to test, then activate.

Setup guide

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